EA SPORTS FIFA Soccer 12 Takeover Tour coming to D.C.

You surely have by now seen the newest commercial for promoting the upcoming release of the ever-popular FIFA Soccer video game franchise. The commercial features athletes Landon Donovan, Hope Solo, Steve Nash, and Tim Lincecum.


 
Electronic Arts Inc., (NASDAQ: ERTS) today announced the launch of the “EA SPORTS™ FIFA Soccer 12 Takeover Tour,” a nationwide, 40-city, six-week long program that showcases FIFA Soccer 12, the number one selling sports videogame franchise on the planet, and PlayStation®3 (PS3™) computer entertainment systems. 

The tour is scheduled to arrive in Washington, D.C. on October 14th.

Throughout six weeks, two vehicles outfitted with 15 TVs along with 15 PS3™ systems, plus a full-time crew, will travel the East Coast while another team will visit West Coast cities.  At each Tour stop, fans will have the opportunity to play FIFA Soccer 12, as well as receive free prizes courtesy of EA SPORTS and PlayStation®, including Adidas-branded FIFA Soccer 12 T-shirts and the chance to win a PS3™ system.

The EA SPORTS FIFA Soccer 12 Takeover Tour will be supported by an integrated marketing campaign, including live Twitter feeds, Facebook fan page updates, PlayStation.com and more, that will drive game and tour awareness, in addition to driving attendance at Tour stops.

FIFA Soccer 12 will be available in stores September 27 in North America and September 30 worldwide for the PlayStation®3, Xbox 360®, PC, Mac, Wii™, PC, PlayStation®2 computer entertainment system, Nintendo 3DS™, PSP® (PlayStation®Portable) system, iPhone®, iPad™, and iPod® touch. The game will also be available for digital download on PC at origin.com.

For more information about the EA SPORTS FIFA Soccer 12 Takeover Tour, including specific Tour stop details, visit http://www.EA.com/soccer/news/FIFA-12-Takeover-Tour-1 or via the Tour’s Twitter Feed at http://twitter.com/EAFIFA12Tour.  Visit the official FIFA Soccer 12 game page at http://www.fifa.easports.com/.